Demand Generation Specialist
Delta Protect
At Delta Protect we simplify and automate Cybersecurity and Compliance for startups and SMEs in Mexico and Latam, automating certifications such as ISO 27001, PCI DSS, SOC 2, HIPAA accompanied by Pentesting, Vulnerability Analysis and Cyber Intelligence. 🚀
From Micro-enterprises, to unicorns 🦄 we believe that Cybersecurity and Compliance is for everyone.
- + More than 200 companies trust us 🔒.
- + 15 industries we love to work with 🤝
- + 7 countries where our customers are located 🌎
- + 900 critical vulnerabilities detected and corrected 💪
- + 1M of exposed data detected in the Dark Web 👁
Why join the team?
Since the pandemic began, cyber-attacks have increased by 400%, resulting in high economic losses for several companies in multiple industries, but the most affected today are SMEs and startups in Latam. 🌎
Therefore, we aim to restore privacy and digital security to Latin American companies and protect them from the next cyberpandemic. 🦠
More reasons why you need to apply with us
- High performance team 💪
- $1200 USD for your personal development 💰
- Flexible working hours 📅
- Major and minor medical expense insurance 🩺
- Hardware provided by us 💻
- Transportation with Uber 🚗
- Flexible, results-oriented vacations 🏝️
- 100% remote or hybrid work, whichever works best for you 🏡
- Results-oriented company ✅
How does the process work?
- Apply in our application form 📩
- In case your profile matches the vacancy, we will have a video call to get to know each other🤝.
- Once the video call is over, you will receive a challenge ⚙️.
- We would have a video call for you to explain how you solved the challenge 💡
- Interview with the founders of Delta Protect 🚀.
About the Role:
As a Demand Generation Specialist, you will be a key pillar of our marketing team, dedicated to managing and qualifying leads so they convert into real opportunities. You will use CRM and automation tools such as HubSpot, Apollo and LinkedIn to optimize every interaction and contribute directly to Delta Protect's growth.
Your mission: Design and execute inbound and outbound strategies, turning marketing into a key driver of qualified demand generation that drives sales opportunities.
Main Challenges:
- Demand Generation Strategies: Design inbound and outbound actions focused on attracting highly qualified audiences aligned to our ICP and Customer Journey, maximizing lead conversion.
- Lead Management: Manages and follows up inbound and outbound leads, establishing the first contact through e-mails, or other communication tools, using a pre-established scoring system, ensuring a smooth transition to Sales Managers.
- Content Collaboration: Work with content and social media teams to create an omnichannel content marketing strategy that leverages the reach of our brand and its ambassadors.
- CRM Optimization and Analytics: Use HubSpot to monitor and analyze marketing interactions, identifying opportunities to improve conversion and campaign attribution.
- Automation and Efficiency: Implements automated workflows to eliminate manual work for the sales and marketing team, increasing the efficiency and effectiveness of the marketing team.
- Activation and Nurturing: Identify opportunities in past leads and design reactivation strategies through email marketing and other channels.
- Analysis and Reporting: Monitor and report the performance of demand generation activities using key metrics (KPIs) that directly impact marketing and business objectives.
What we are looking for:
- Education: Bachelor's degree in Marketing, Communication or related.
- Marketing and Sales Experience: Minimum 2 years in demand generation or digital marketing.
- Tools proficiency: HubSpot, Apollo, Zapier, Google sheets and marketing automation platforms.
- Focus on Results: Proactivity, focus on metrics and analytical skills to measure impact.
Plus:
- Sales experience: Experience offering technology services and products.
What you need to be successful:
- Assertive Communication and Impeccable Copywriting: Clear, persuasive and effective in communicating with prospects. Impeccable message writing.
- Proactive Mindset and Self-Management: Take initiative and manage your own time in an effective *orderly manner.
- Customer Orientation: Empathizes, understands and responds to the needs of prospects.
- Flexibility and adaptability: Ability to adjust strategies in a dynamic and competitive environment. Agility to learn quickly and adapt to new tools and challenges.
- Coachability and Resilience: Willingness to listen to feedback and apply it on the spot, learn and adapt.
